Two routes were developed and presented to the BBS project management team. The first route focused on exposure to new possibilities. The second route focused on the ability 
to accomplish more through use of the VISA card. For each route, Valora scripted a big idea (overarching message) which was then converted into messages which would 
be used to launch the campaign across various platforms | channels. Messaging was developed for static platforms 
such as billboards, bus stop posters, wall posters and print. Messaging was also developed for dynamic platforms 
which consisted of social media, radio and television. 
Client reviewed the two routes and approved the accomplishing more route for further build out. Due to unforeseen circumstances, Valora and client recommended a third route be explored. The third route focused on speed which facilitated growth. This was selected for further build out which included the development of internal and external campaign copy. The approved copy was handed over to 
the creative team for design roll out.