About info@sifisos.com 19 January 2023

OUR OFFERING

Connecting brands unleashing impact

DISCOVER
In 2022 Valora turned five.
About us

We believe in deeper client relationships through fully understanding their brands and growth challenges. This enables us to deliver effectively for both the current and future market context. We ensure relevant markers such as internal and external culture are considered whenever we’re developing our solutions.

We have amassed a sizeable amount of data and insights which are empowering us to become sector brand thought leaders within industries such as the financial services, fintech, agriculture, energy and resources, education, professional services, and entertainment. We are also in love with Africa, becoming regional brand development experts and onboarding clients that take us to new markets, subsequently growing our expertise. The last five years are markers of a future we are even more excited about.

Leadership
James Maposa
Partner
A serial entrepreneur whose core focus is to found, build and progress emerging market businesses to compete globally. James drives the overall growth of Valora, managing the business operational and financial wellbeing. James also brings impetus to Valora’s data analytic & business alignment processes.
Charles Rupare
Partner
Multidisciplinary entrepreneur Charles excels where strategy, creativity, art, technology, and writing converge. With 20+ years in brand building across Africa and the Middle East, he leads strategy and product delivery at Valora, actively expanding its offerings in emerging markets.
Warrick Guest
Partner
An award-winning creative, passionate about brands, with a strong background in identity design and brand development across emerging markets. Warrick leads Valora’s creative product and ensures it adheres to the highest standards of excellence.
Long-term offering

For all our long-term engagements, we recommend starting with a baseline measurement. Our brand diagnosticTM assesses historic and current performance of your brand across five broad categories:

  • Financial performance
  • Experience
  • Culture
  • Social sentiment
  • Marketplace

Our brand performance improvement (BPI) is an iterative brand management approach configured over an initial 3- to 5-year period, designed to keep our clients’ brands competitive, healthy, and geared towards tangible and long-term business growth.

The end-result of the BPI is improved brand performance with regards to market relevance, consistency, return on investment and strategic outcomes.

Short-term offering
  • Research & audit
  • Brand
  • Naming
  • Architecture
  • Marketing
  • Communication
  • Brand
  • Verbal
  • Environment
  • Packaging
  • Signage
  • Collateral
  • Experience
Our tools

To maximize value, our tools aid in extracting as much as possible during our process. We view brand development as a long-term, iterative engagement requiring continuous client involvement for tangible outcomes. This perspective leads us to classify our offerings into two categories: long-term and short-term.

  • Brand Diagnostics
  • Brand performance improvement
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